Anti-memetics

A theory of ideas that fail to propagate within the attention economy—not because they are untrue or unimportant, but because their very structure resists memetic spread. Anti-memetic ideas are often complex, emotionally fraught, context-dependent, or inconvenient to power. Asparouhova argues that these ideas tend to disappear in systems optimized for virality, despite being the ones most worth preserving.

Useful concept when asking:
How it connects to other repeating ideas:
How it’s useable in my work:

Readings:

Book: Anti-Memetics: Why Some Ideas Resist Spreading by Nadia Asparouhova (2024)